What is a WhatsApp Business description?
A business profile on WhatsApp includes a couple of important things that your customer will see as soon as they open your contact. This includes your address, email address, website, working hours, and a business description. The rest of the titles are fairly self-explanatory but what exactly is a business description?
A WhatsApp business description is essentially an overview of your business that includes relevant information about your company and brand. It enables customers to learn more about your business and encourages them to take action. A business description is the first impression you will make on your customers so it’s important to get it right and make it great.
WhatsApp business description: best practices
Now that you know what a WhatsApp business description is, how do you get it right? This step is fairly simple. While drafting a business description, you need to follow the two rules listed below.
Get to the point
Customers who reach out to you through WhatsApp are most likely looking for easy-to-read content that requires a mere glance to comprehend. They do not want to open your business contact and be overwhelmed by long paragraphs and a multitude of jargon. So, keep your description short, crisp, and to the point.
Include a “call to action”
If a customer is already on your business contact on WhatsApp, you know they might be interested. The right push at this stage can be the thing that brings that customer over the line. And the best way to push them is through your business description. After a brief introduction, make sure to invite the customer to connect with/reach out to you.
You can even add a few auto-generated text templates to further the call to action and encourage your customers to make the first move.
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